HICKORY, N.C. — March 3rd 2026— A new extended-stay hotel has officially opened its doors in Hickory! TownePlace Suites by Marriott Hickory, located at 1540 23rd St Ln SE, Hickory, NC 28602, is now welcoming guests to experience comfortable, flexible accommodations designed for longer stays.
The newly opened hotel offers spacious studio and one-bedroom suites featuring fully equipped kitchens, separate living and sleeping areas, and modern workspaces. Designed with the needs of extended-stay travelers in mind, TownePlace Suites Hickory provides the comforts of home for guests visiting the region for business, relocation, or leisure.
Guests can enjoy a variety of amenities including complimentary daily breakfast, high-speed Wi-Fi, a 24-hour fitness center, on-site laundry facilities, and pet-friendly accommodations. The property also features inviting communal spaces where guests can relax, work, or connect with fellow travelers.
Conveniently located in the heart of downtown Hickory, TownePlace Suites offers easy access to major employers, local dining, shopping, and area attractions. The hotel is an ideal lodging option for travelers visiting the Catawba Valley region, whether for short visits or extended stays.
“As Hickory continues to grow as a destination for business and travel, we’re excited to welcome guests with the comfortable, residential-style experience TownePlace Suites is known for,” said Barry Eagle, CEO/ President Crown Hotel & Travel Management . “Our goal is to provide guests with a place where they can settle in, stay productive, and feel at home while visiting the Hickory community.”
TownePlace Suites by Marriott Hickory will operate under the Marriott Bonvoy™ portfolio, allowing guests to enjoy exclusive benefits and rewards through Marriott’s award-winning loyalty program. For more information about TownePlace Suites, please visit www.marriott.com.
Crown Hotel & Travel Management is a veteran owned, operated, and third-party management company with properties throughout North Carolina, South Carolina, and Virginia. The company operates and franchises hotels and licenses vacation ownership resorts under such brands as Hilton, Marriott, IHG, Wyndham, and Best Western. Crown Hotel & Travel Management has garnered several industry awards and is ranked as one of the top hotel management companies in the United States. For more information, visit www.crownhoteltm.com