Morehead City, NC: On May 7, bask hotel @ Big Rock Landing will officially make a complete brand change from the Choice Ascend Hotel Collection to the Trademark Hotel Collection by Wyndham.
Launched in 2017, the Trademark Hotel Collection is one of the newest additions to Wyndham’s Hotel Group. As Wyndham’s first soft brand product, this collection encompasses over 50 mid to upper scale independent hotels worldwide, joining Wyndham’s international portfolio of over 8,300 hotels.
Wyndham chose the brand name “Trademark” to highlight the individuality of each of the hotels within the collection. As no two travelers are alike, no two Trademark hotels are alike. Every Trademark property remains under their own management and brings their own unique flair to the table. However, they promise guests the quality assurance of the Wyndham brand standards and will offer the same rewards and services for their 54 million Wyndham Members.
Samer Hamad, one of the developers and a unit owner of bask hotel, expressed excitement when asked about the brand change. “I believe that Wyndham will help us take bask to a new level in our overall services and accommodations. There are no other Wyndham hotels in this market and we’re looking forward to marketing our property through one of the largest hotel reward systems in the world.”
“I’m very grateful for the remarkable partnership that we had with Choice Hotels,” said Barry Eagle, CEO and President of Crown Hotel & Travel Management, operator of bask. “When the Trademark Collection was announced last year, we felt it was the right time to make a change. We feel this unique collection is consistent with what bask is and a good foundation for where we want to head in the years to come.”
bask hotel @ Big Rock Landing will be the 14th hotel to join the Trademark Hotel Collection in the United States and the first hotel to join in North Carolina. bask is a waterfront hotel that encompasses a variety of room types, including spacious suites with views of the Intracoastal Waterway and downtown Morehead City. For more information on bask hotel, please call (252) 499-9200 or visit www.baskhotel.com.
